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Caesars, Betway US Sports Betway Link-Up supuestamente en proceso | Casino Miami
  • Jue. Ago 5th, 2021
18 | Juega de forma responsable | T y C Aplicados​

Según los informes, el gigante de los casinos Caesars Entertainment Inc. está considerando una asociación de acceso al mercado de apuestas de EE. UU. con un importante operador europeo de juegos de azar en línea mientras prepara los preparativos para cerrar la adquisición de William Hill por £ 2.9 mil millones.
Según la consultora de juegos de azar Eilers & Krejcik Gaming, ha habido rumores de que Betway podría estar "esperando entre bastidores" para asociarse con Caesars y explorar el espacio de juego deportivo de rápido crecimiento al otro lado del charco.
Los informes sobre la posible vinculación Caesars-Betway surgen poco después de que la primera empresa anunciara una asociación de apuestas con el grupo español Carousel y este último firmara un acuerdo exclusivo con el fabricante de contenido de casinos en línea Digital Gaming Corporation (DGC).
Eilers & Krejcik dijo en su último informe quincenal EKG Line que los acuerdos recientemente anunciados de Caesars y la alianza rumoreada con Betway sugieren que "no va a acumular espacios de acceso al mercado en un entorno posterior a la fusión con William Hill" y que "Puede buscar invertir parte de sus ingresos de acceso al mercado en el presupuesto de marketing estadounidense posterior a la fusión de William Hill". El operador de casinos rival Penn National ha adoptado un enfoque similar con la marca Barstool, que obtuvo una participación en 2020.
Caesars, la compañía de casinos más grande de EE. UU. Por número de propiedades, hizo el otoño pasado una oferta por el negocio estadounidense de la casa de apuestas británica William Hill como parte de su esfuerzo por consolidarse en el lucrativo mercado de apuestas de EE. UU. Se espera que el acuerdo se cierre a finales del primer trimestre o principios del segundo.
Una corriente de asociaciones
Betway sería el último de una serie de socios de apuestas que la potencia del casino ha asegurado en las últimas semanas.
A fines del mes pasado, la compañía anunció un acuerdo multiestatal de diez años con el negocio SportsBetting.com de Carousel. La marca pronto estuvo disponible en Nueva Jersey, Indiana e Iowa, donde el propietario de Harrah's and Horseshoe opera varias propiedades.
Como parte de este acuerdo reciente, SportsBetting también ofrecerá productos de casino en línea en Nueva Jersey, sujeto a aprobación regulatoria.
Carousel, una compañía española de juegos de azar privada, dijo que esta asociación aumentaría su mercado direccionable en los Estados a un estimado de $ 1.8 mil millones de aproximadamente $ 109 millones. Su marca insignia también está disponible en Colorado, donde opera a través de una alianza con el casino Johnny Nolon en Cripple Creek.
En enero, Caesars también adquirió una participación minoritaria en la plataforma de deportes de fantasía diaria SuperDraft, con sede en New Hampshire, con la opción de aumentarla hasta un 100% con el tiempo. El operador del casino dijo que el acuerdo lo ayudaría a fortalecer aún más su "canalización hacia la adquisición y retención de clientes, tanto en línea como en establecimientos físicos" al complementar su producto digital.
La propia Betway ha estado ocupada consiguiendo socios en ruta a los EE. UU. Como se mencionó anteriormente, la compañía firmó un acuerdo de licencia de marca con DGC que lo verá ofrecer apuestas deportivas y, cuando sea posible, servicios de casino en línea en 10 estados de EE. UU.
Bajo la marca Betway, DGC ofrecerá apuestas previas y en juego en todas las principales ligas deportivas de EE. UU. Y Europa, así como opciones de iGaming. Aún no se han revelado los 10 estados donde estarán disponibles los productos.
Fuente: "Se rumorea que Caesars está en conversaciones para otro acuerdo de acceso al mercado de apuestas deportivas con Betway", casino .org, 28 de febrero de 2021

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