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DraftKings compra VSiN para profundizar en la creaci贸n de contenido de apuestas deportivas | Casino Miami
  • Jue. Ago 5th, 2021
18 | Juega de forma responsable | T y C Aplicados鈥

El operador estadounidense de juegos de azar y deportes de fantas铆a DraftKings ha continuado su expansi贸n en el espacio de contenido de apuestas deportivas al anunciar esta semana que ha comprado Vegas Sports Information Network, Inc. (VSiN) por una cantidad no revelada.
VSiN fue fundada en 2017 por el legendario locutor deportivo Brent Musburger y su familia y opera como una compa帽铆a multiplataforma y de contenido que ofrece noticias, an谩lisis y datos de apuestas deportivas a los fan谩ticos de los deportes de EE. UU.
DraftKings dijo que la adquisici贸n de la red la ayudar谩 a reforzar a煤n m谩s sus capacidades de contenido y al mismo tiempo aumentar谩 la capacidad de VSiN para ampliar su audiencia de aficionados al deporte en un momento emocionante para la industria de las apuestas deportivas de EE. UU.
VSiN tiene su sede en Las Vegas y desarrolla, produce y distribuye m谩s de 18 horas de contenido centrado en apuestas deportivas lineales en vivo todos los d铆as. Se puede acceder a su contenido a trav茅s de una transmisi贸n las 24 horas del d铆a, los 7 d铆as de la semana, as铆 como a trav茅s de varios canales de video y audio, estaciones de radio terrestres en todo EE.
DraftKings, que el a帽o pasado abri贸 una oficina en Las Vegas, dijo que los empleados actuales de VSiN en la ciudad se integrar谩n en la fuerza laboral global de 2.600 personas de la compa帽铆a de apuestas deportivas.
VSiN para mantener la independencia del contenido
Seg煤n los t茅rminos del acuerdo de adquisici贸n, la red de contenido de apuestas deportivas mantendr谩 su independencia editorial. Adem谩s, su equipo de liderazgo actual, incluido el director ejecutivo de VSiN, Brian Musburger, continuar谩 administrando las operaciones diarias de la red de contenido.
Al comentar sobre esta reciente adquisici贸n, el cofundador, director ejecutivo y presidente de DraftKings, Jason Robins, dijo que VSiN "crea contenido aut茅ntico y cre铆ble que resuena entre los apostadores deportivos en todos los niveles".
Adem谩s, se帽al贸 que adem谩s de su valor de marca entre los apostadores deportivos y su lista de talentosos creadores de contenido, la red tambi茅n tiene una infraestructura establecida que el operador de apuestas puede ayudar a expandir de inmediato, ya que busca agregar valor a los 鈥渃onsumidores que buscan adquirir m谩s conocimientos sobre apuestas deportivas ".
El CEO de VSiN agreg贸 que crearon la red como un centro para que los fan谩ticos de los deportes y los apostadores "encuentren el contenido m谩s cre铆ble para ayudar a informar sus decisiones de apuestas" y que "aprovechar el poder y la red de la marca DraftKings" les brindar谩 la oportunidad de llegar a una audiencia a煤n m谩s amplia.
El a帽o pasado, VSiN se asoci贸 con otro negocio de apuestas deportivas para producir contenido 煤nico para los apostadores de todas partes del pa铆s. El creador de contenido se asoci贸 con BetMGM para el lanzamiento del programa Betting Across America. BetMGM es la marca de iGaming y apuestas digitales de ROAR Digital, la empresa conjunta que el gigante de los casinos MGM Resorts International y la potencia europea de juegos de azar Entain (anteriormente GVC Holdings) formaron en 2018.
Fuente: DraftKings adquiere VSiN, compa帽铆a de contenido y transmisi贸n de apuestas deportivas multiplataforma, DraftKings Newsroom, 30 de marzo de 2021

18 | Juega de forma responsable | T y C Aplicados鈥