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DraftKings se une a la WWE antes de Wrestlemania 37 a pesar de las restricciones de apuestas | Casino Miami
  • Jue. Ago 5th, 2021
18 | Juega de forma responsable | T y C Aplicados​

Publicado el: 30 de marzo de 2021, 03: 04h.
Última actualización: 30 de marzo de 2021, 04: 11h.

Philip Conneller Leer más

DraftKings y World Wrestling Entertainment Inc. (WWE) han firmado un acuerdo que hará que la compañía de apuestas deportivas y DFS con sede en Boston se convierta en el "socio oficial de juegos" de la marca de entretenimiento deportivo.

Drew McIntyre (en la foto) fue coronado campeón de la WWE en Wrestlemania 36. (Imagen: WWE)

El director comercial de DraftKings, Ezra Kucharz, dijo el lunes que la asociación ayudará a "impulsar el compromiso y el drama de los enfrentamientos e historias emblemáticos de la WWE, a medida que el público disfruta de las experiencias de segunda pantalla que brindan nuestros productos".
Un sitio de apuestas deportivas es un socio inusual para la WWE, ya que ofrecer apuestas sobre el resultado de los combates es ilegal en Estados Unidos. Pero en lugar de que se les pida que se comprometan con la plataforma de apuestas deportivas de DraftKings, los fanáticos de la lucha libre están siendo señalados hacia su producto de billar gratuito.
Rompiendo el Kayfabe
A pesar del impulso de los fanáticos de la lucha libre de suspender su incredulidad cuando ven la última cara o el talón rebotar alrededor del ring, la lucha libre profesional está programada. Con un resultado predeterminado, sería bastante fácil para un conocedor manipular un mercado de apuestas en Wrestlemania 37 del próximo mes, por ejemplo.
En general, los reguladores estadounidenses prohíben estrictamente las apuestas en las que los resultados se deciden antes del evento para protegerse contra el fraude y la corrupción. Sin embargo, Nueva Jersey ha permitido apostar en los Premios de la Academia.

Sin embargo, como parte del acuerdo, que está sujeto a la aprobación regulatoria, el nombre de DraftKings estará en todo Wrestlemania: la compañía tendrá la marca en el juego para todos los eventos de pago por evento de la WWE.

La directora de marca de WWE, Stephanie McMahon, dijo que la asociación fue "un paso significativo en la profundización del compromiso con nuestros apasionados fanáticos y brindará a DraftKings la oportunidad de aprovechar el atractivo y alcance masivo de la marca WWE".
Mercado arriesgado
Algunas casas de apuestas ofrecen WWE, sobre todo en Europa y los mercados no regulados de Estados Unidos. Pero actúan con cautela. Los límites de apuestas se mantienen pequeños, probablemente no más de cien dólares, y los operadores están preparados para tirar del mercado si notan patrones de apuestas sospechosos.
Los operadores creen que ofrecer probabilidades en la lucha libre y otros eventos programados puede valer la pena, porque esto atrae a un tipo diferente de apostador a su sitio, uno que esperan que haga apuestas en otros eventos.
Aquí también reside el valor para DraftKings: una exposición de alta visibilidad entre el grupo demográfico de 18 a 34 años que es potencialmente tan valiosa para la casa de apuestas deportivas.
“En nuestra opinión, [DraftKings] claramente está adoptando la estrategia de encontrar la mayor cantidad de formas de atraer la atención hacia su producto, y con WWE teniendo 38 mil millones de visitas de video digital y 1.4 mil millones de horas consumidas en sus plataformas de medios sociales y digitales en 2020 … ] claramente ha encontrado otra salida poderosa ”, escribió Thomas Allen, analista de Morgan Stanley, en una nota.

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