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Funcionarios de Las Vegas esperan que World of Concrete allana el camino para la recuperación de la convención | Casino Miami
  • Jue. Ago 5th, 2021
18 | Juega de forma responsable | T y C Aplicados​

Publicado el: 18 de marzo de 2021, 12: 02h.
Última actualización: 18 de marzo de 2021, 01: 19h.

Devin O'Connor Lee mas

Las Vegas tiene previsto celebrar su primera gran convención en más de un año. Los funcionarios del área esperan que su éxito encienda el regreso de las exhibiciones y, como resultado, una recuperación económica para el sur de Nevada.

Los asistentes examinan el piso de exhibición World of Concrete en 2019. Después de una pausa, el espectáculo regresará a Las Vegas en junio. (Imagen: Las Vegas Review-Journal)

The World of Concrete (WOC) anunció esta semana que recibió la aprobación del Departamento de Negocios e Industria de Nevada para albergar el evento del 8 al 10 de junio.

La exhibición de construcción comercial, concreto y mampostería se llevará a cabo en el North Hall y el nuevo West Hall del Centro de Convenciones de Las Vegas. El West Hall de $ 989 millones se completó en enero. WOC será la primera convención dentro del lugar de 1.4 millones de pies cuadrados.

WOC generalmente atrae a más de 60,000 personas a Las Vegas para su evento anual. La convención no reveló qué tipo de números espera para la edición de 2021.
Sin embargo, Informa Markets, que produce WOC, contrató a una empresa de investigación de terceros para sondear a los asistentes anteriores y evaluar su nivel de comodidad al asistir a la feria de junio. El ochenta por ciento dijo que era probable que asistieran.
Hoja de ruta de recuperación
Sisolak ordenó que todas las grandes reuniones interiores se detuvieran hace un año este mes. La interrupción de tales eventos fue devastadora para Las Vegas y su industria del juego, ya que se confía en las convenciones para mantener ocupadas las habitaciones de hotel y los pisos de casino ocupados durante la semana.
Un poco más de 19 millones de personas visitaron Las Vegas el año pasado. En 2019, esa cifra fue de 42,5 millones de visitantes.
Pero con Sisolak que recientemente aumentó la capacidad interior al 50 por ciento, y la vacuna COVID-19 continúa administrándose en todo el país, además de las noticias de WOC, hay una sensación de optimismo en ciernes en el sur de Nevada.

Hay una demanda reprimida real de viajes y hay una demanda reprimida de la experiencia de Las Vegas ”, dijo Lori Nelson-Kraft, vicepresidenta senior de comunicaciones de LVCVA. "Ahora lo que está viendo es la oportunidad de que los viajes se reabren realmente y que la gente realmente comience a planificar sus vacaciones".

Junto con WOC, Nelson-Kraft dice que otras 10 grandes convenciones organizadas por Informa Markets están planeando regresar a Las Vegas este año. Son:

Cirugía cosmética Vegas (junio)
El evento internacional de superficie (junio)
WasteExpo (junio)
The Aesthetic Show (julio)
Inside Self Storage World Expo (julio)
MAGIC Otoño (agosto)
Exposición Internacional de Techos (agosto)
Exposición de licencias (agosto)
SupplySide West & Food Ingredients (octubre)
Exposición de la Asociación Internacional de Suministros Sanitarios (noviembre)

Próximas campañas
La LVCVA dice que ha trabajado arduamente para desarrollar esquemas publicitarios para atraer visitantes y negocios.
La primera campaña se titula "Avance rápido". Está orientado a la industria de las convenciones. Ella dice que un comercial de televisión que se desplegará en todo el país se lanzará el próximo mes.
“Estamos promocionando todo el destino”, explicó Nelson-Kraft.

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