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Playtech se adentra más en el espacio del casino en línea suizo con Casinò Lugano | Casino Miami
  • Jue. Ago 5th, 2021
18 | Juega de forma responsable | T y C Aplicados​

El gigante de la tecnología de juegos de azar en línea Playtech se ha aventurado más en el mercado suizo de iGaming con un acuerdo reciente con Casinò Lugano, el casino más antiguo de la región italo-suiza.
Según los términos de la asociación, Playtech lanzará su contenido de casino en línea y software relacionado con la operación iGaming recientemente lanzada del casino, Swiss4Win.ch.
La marca de juegos en línea se convertirá en la primera en la región combinada de Italia y Suiza en reforzar su oferta con la solución de administración de información (IMS) de Playtech, casinos y productos de casino en vivo. Además, Casinò Lugano se ha convertido en el último casino terrestre suizo en asociarse con Playtech, ya que el proveedor busca continuar aumentando su presencia en el mercado local.
Según la Ley de Juego por Dinero de Suiza, que entró en vigor en 2019, se permitió a los lugares de juego en tierra de la nación lanzar operaciones de juegos en Internet y asociarse con proveedores de contenido certificados localmente para mejorar su oferta y hacerla más atractiva para los jugadores locales.
Playtech ingresó a ese mercado regulado en el otoño de 2019, poco después de que se pusieran en funcionamiento los primeros casinos en línea suizos. El principal operador local de juegos de azar Swiss Casino Group fue el primer socio del proveedor allí.
A través de su acuerdo con Playtech, la compañía, que opera uno de los casinos físicos más grandes del país, el casino Zurich, obtuvo acceso al creador de contenido y al principal casino y suites de juegos de casino en vivo del proveedor.
Un área de crecimiento emocionante
Sobre su mayor expansión en Suiza, el director de operaciones de Playtech, Shimon Akad, dijo que el crecimiento continuo del mercado local de casinos en línea en los últimos años lo ha convertido en "un área de crecimiento emocionante para nuestra oferta de casinos y casinos en vivo".
Akad continuó diciendo que el casino en vivo se ha convertido en un producto vertical clave para su empresa y que esperan trabajar con Casinò Lugan y su marca de juegos de Internet para "ofrecer nuestra plataforma IMS omnicanal basada en datos" que sin duda puede ayudar a impulsar el crecimiento en el espacio emergente de iGaming local.
Gianmaria Frapolli, CEO y miembro de la junta de la organización matriz de Casinò Lugano, dijo que están entusiasmados de formar esta nueva alianza con Playtech y llevar el éxito de su operación terrestre al mercado de los juegos digitales.
Continuó diciendo que el software líder y la experiencia del proveedor "ayudarán a brindar una experiencia de casino en línea sostenible e innovadora" a sus jugadores cuando se aventuren en los juegos de azar en Internet por primera vez.
A principios de esta semana, Playtech anunció que se ha expandido aún más a otro mercado importante. La compañía dijo que recibió luz verde regulatoria para lanzar su primer estudio de casino en vivo en los EE. UU. La instalación estará ubicada en Michigan y transmitirá los juegos con crupier en vivo del proveedor, así como su contenido al estilo de un programa de juegos.
Fuente: Playtech se asocia con Casinò Lugano SA en Suiza, Playtech Newsroom, 30 de marzo de 2021

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